Would you work for a company where you would spend 40 hours a week in the office? 3 years ago you probably would have raised an eyebrow at this question, but now we live in different times and the answer may not be as obvious as it used to be.
The COVID-19 pandemic has dramatically changed the way we work. Due to lockdowns and the need for social distancing, the introduction of home office work has become inevitable for many companies. And while there has been a need to continue working without risking the health of employees for some time, working from home has become the norm for many and is widely offered as a benefit to attract or retain employees.
Embracing hybrid models, working from home, or even working remotely is an increasingly popular strategy for organizations to stay competitive, but it requires more security measures than ever before in the digital environment.
A home office is key to attracting professionals
Our research shows that companies are starting to introduce hybrid and telecommuting models to increase their competitiveness in the market. From an employer’s point of view, offering a home office can be attractive because it improves employee satisfaction, which in many cases increases productivity, thus improving the quality of products and services, resulting in increased customer satisfaction.
Of course, many other factors play a role in achieving this ideal state, but companies have tools to motivate their employees, and among them is the introduction of a hybrid work model. In fact, in IDC European Industry Acceleration Study 2022Of the 1,500 respondents, 37% chose hybrid working as an external force that positively affects the organization—hybrid working received the most votes of all the options listed.
It has become a common trend in the job market that job seekers prefer companies that allow regular work from home, and employers should embrace this advantage to avoid a decline in applicants. This is confirmed by the results of the case 2022 Future Enterprise Sustainability and Spending Wave 6 Survey: Nearly one-third of respondents identified hybrid working capabilities as their number one strategy for attracting and retaining IT professionals.
And when we measure how effective it is for companies to offer hybrid models on a scale of 1 to 5, 29% of organizations choose the highest (very effective) option. No other company strategy (such as offering competitive compensation packages or designing inspiring workplaces) has been as influential as those surveyed.
Choosing the right strategy is especially important for IT professionals, where the market is in high demand and there is a general shortage of the right skills, according to nearly half of respondents.
Same path, different stages
Companies are generally open to taking steps to accommodate the home office needs of their employees, but they are at different stages of implementing hybrid work models in practice. About 26% of leadership said they are interested in learning more about employee perspectives on hybrid or full-home working, and a quarter of responding organizations have already implemented a short-term policy.
29% have invested in technology to support continuous remote and hybrid work based on employee feedback, and 13% will maintain the hybrid and remote work model they have implemented in the long term.